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Beauty Industry

Walmart Runs Get on the Shelf Contest

An eyelash growth serum is among the participating products.

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By: Jamie Matusow

Editor-in-Chief

Omni Bio Solutions has launched J Bio’s Eyelash And Brow Vital Growth Serum – and it s one of the brands participating in Walmart’s Get On The Shelf Contest.

Votes are being collected daily on Walmart’s website, and the campaign is also being promoted through Facebook, Pinterest, Twitter and Google+. There are also videos demonstrating each product entry on YouTube.

There are a total of 205 beauty brands competing for a coveted spot at the store. Voting began in July, and will end November 30, 2013.

In addition to public votes, a panel of judges will determine the Finalists – which will be sold on walmart.com to gauge consumer interest in the product during the Pre-Order Testing phase. The product with the highest number of pre-orders will be the Grand Prize winner.


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